HAYSON HARRISON
Work: 304 696 3533 Cell: 804 687 8600 / harrisoni@marshall.edu

To provide leadership, managerial strategic support, and tactical solutions to organization with clear focus in marketing, design communications, six-sigma methodology, and project management.

KEY AREAS OF EXPERTISE

Marketing Strategies
• Developing strategic planning, branding, budgeting, data segmentation
• Defining marketing trends including e-commerce

Design Communications Management
• Designing advertising packages
• Recommending promotions
• Organizing trade shows

Six Sigma and Quality Improvement
• Defining key process modifications
• Setting quality provisions and process reliability
• Implementing efficient work flow and controls

Project Management
• Coordinating schedules and budgets
• Establishing forms and procedures
• Providing training and mentoring

PROFESSIONAL and TEACHING EXPERIENCE

HAYSON DESIGN, Inc., Huntington, WV 2000-present
Creative Marketing Consultant
• Organize, finance, and manage day-to-day operations of the business
• Provide effective marketing communication strategy to enhance business image
• Design advertising packages for customers’ services and products

MARSHALL UNIVERSITY, Huntington, WV 2006-present
Assistant Professor, AIGA Student Chapter Faculty Advisor, Chairperson for Scholarship (SCORES) Program
• Teaching in Arts and Design departments subjects such as, Typography, Corporate Identity, Senior Portfolio, Student Internship, Professional Practice, and Business of Art and Design (Curriculum Developed)

VIRGINIA COMMONWEALTH UNIVERSITY, Richmond, VA 2004-2006
Adjunt professor, Marketing and Design Consultant
• Taught in Communication Arts and Communication Design departments subjects such as, Typography I, Systems Design, Visual Studies, Type and Image, Business Management
• Designed Communication Arts program identity system

GE FINANCIAL ASSURANCE, Richmond, VA 1997-2000
Creative Services Manager
• Supervised all Creative Services personnel which includes Creative Supervisor, Art Director, Graphic Designer, Traffics Manager, Pitch/Presentation Coordinator, and Print Production Coordinator
• Developed and managed marketing communications, consumer fulfillment, and Customer Relationship Management (CRM) projects and processes
• Developed branding and corporate identity
• Managed Creative Services budget in excess of $1 million
• Implemented corporate quality standards with periodic reviews
• GEFA President’s Award for outstanding performance and professionalism, GE Session II, 1998

WHEAT FIRST BUTCHER SINGER, Richmond, VA 1993-1997
Senior Graphic Designer
• Developed and implemented graphic design and design methodology
• Art directed print, pitch, promotional advertising and exhibition design
• Developed and implemented Customer Relationship Management (CRM) Database Marketing
• Four Awards of Excellence, American Institute of Graphic Association, 1996
• First Place Award in PIVA Graphics Communications Competition, 1995,1996
• Award of Excellence, Graphics Communications Competition, 1993

EARLE PALMER BROWN ADVERTISING, Richmond, VA 1992-1993
Graphic Designer
• Developed and implemented graphic design and design methodology
• Recognized in magazine article for Design Excellence, Tea & Coffee Trade Journal, August 1993

EDUCATION
Master of Business Administration
University of Richmond, Robins School of Business, Richmond, VA 2003

Bachelor of Fine Art, Magna Cum Laude
Virginia Commonwealth University, Communication Arts and Design, Richmond, VA 1991

PROFESSIONAL TRAINING
Direct Marketing Certification Course, IMI (Interactive Marketing Institute), VCU 2002
Green belt certification in Six-Sigma 1999
Coaching and Teambuilding skills for Managers 1998