Biography

MBA (Master of Business Administration)
University of Richmond, Robins School of Business, Richmond, VA2003

BFA (Bachelor of Fine Art), Magna Cum Laude
Virginia Commonwealth University, Communication Arts and Design, Richmond, VA1991

Hayson brings more than fifteen years experience in marketing and design communications from various major corporations and advertising agencies such as General Electric and Earle Palmer Brown Advertising. Her professional skills correlate to marketing strategies, design and advertising communications management, six-sigma methodology, and project management.

At GE Financial Assurance, she functioned as a leader of creative services in the field of marketing and graphics design communication. Her major responsibilities included coordinating and managing activities of creative services personnel and budgets as well as developing creative communications strategy. In dealing with essential issues about priorities of creative communications, she had been involved in all stages of project evaluation, execution, and termination.

As a president and a strategic management partner of Hayson Design, inc., Hayson identifies industry trends, emerging technologies, and opportunities for new products and services. In addition, she develops and analyzes communications strategies that generate new businesses and support company's short and long-term goals. Moreover, she practices teambuilding with diverse groups of professionals and collaborations with clients.

Throughout her career she carefully integrated job responsibilities and professional training in order to package the most viable skills for competitive performance. She strongly believes that her creativity and comprehensive capability will bring distinctive value to organizations in driving market strategies and profitability.

Currently, she serves as an assistant professor at Marshall University, Huntington, WV teaching Typography, Systems Design, Corporate Identity, Visual Studies (Semiotics), Senior Portfolio and Business of Art and Design. Also, she is a faculty advisor for the Marshall chapter of AIGA (American Institute of Graphic Artists) and Graphic Design Internship Program.

Teaching Philosophy:
Professor Harrison encourages self-direction and self-involvement in all aspects of the learning process. As an instructor, she acts as a guide and a coach. Her instruction will rest on cultivating self-instruction, devising questions rather than answers, and instituting high expectations. This will stimulate the active-learning process, which introduces the students; the art of questioning and answering that fosters self-directed learning.

To View samples of my student work,
Advertising/Art direction
Visual Studies
Corporate Identity
Business of Art and Design-Lecture
Beginning Typography
Advance Graphic Design